Quick answer: How much does Prevagen cost?
Prevagen cost varies by formula (Regular 10 mg, Extra Strength 20 mg, Professional 40 mg, Chewables 20 mg), serving count, seller, shipping and any active promotions. Because pricing changes regularly, the only reliable number is the live product page. Check current prices at WellBeUp’s Prevagen brand hub.
No single Prevagen price applies across all formulas, counts and sellers. A 30-count Regular Strength and a 60-count Extra Strength are distinct products at different price points — and both fluctuate over time. The sections below explain what drives cost differences and how to compare accurately before buying.
What affects Prevagen price?
Six variables determine how much you pay. Understanding each one helps you make a meaningful comparison rather than reacting to sticker price alone.
Prevagen price by formula
The table below lists all four Prevagen formulas carried at WellBeUp. Prices are not printed here because they change — click “View current price” to see live pricing directly on the product page.
| Formula | Apoaequorin | Vitamin D | Format | Count | Current Price |
|---|---|---|---|---|---|
|
Regular Strength Entry |
10 mg | 50 mcg | Capsule | 30 ct | View current price → |
|
Extra Strength Popular |
20 mg | 50 mcg | Capsule | 60 ct | View current price → |
|
Professional Formula Max Strength |
40 mg | 50 mcg | Capsule | 30 ct | View current price → |
|
Extra Strength Chewables Chewable |
20 mg | 50 mcg | Chewable tablet | 30 ct | View current price → |
How to compare Prevagen cost per serving
Pack price alone is a poor comparison tool. A 60-count bottle is not simply “twice as expensive” as a 30-count — cost per serving reveals what you actually pay per day of use.
Four things to confirm before comparing counts
- It is the same formula and strength — not a different SKU marketed as a bundle
- You are comparing current live prices, not cached or article-quoted prices
- Shipping is accounted for — free shipping can make a smaller bottle competitive
- Any active promotions on either count are factored in before you decide
Larger-count bottles may cost less per serving depending on current pricing and promotions — but this is not guaranteed. Always calculate from the live product price.
Where to buy Prevagen online
Prevagen is available from several online channels. WellBeUp carries all four formulas with free shipping on every order — no minimum required. Use the Prevagen brand hub to compare formulas and serving counts in one place before purchasing.
Shop All Prevagen Formulas at WellBeUp
Regular, Extra Strength, Professional and Chewables — all with free shipping on every order.
When buying any supplement online, keep these points in mind:
- Match the exact SKU. Confirm formula, strength and count are identical when comparing prices across sellers. “Prevagen 30-count” at one seller may not be the same formula as at another.
- Calculate total delivered cost. Add shipping fees before comparing sticker prices. WellBeUp’s free shipping on all orders is part of the value calculation.
- Verify seller type on marketplaces. On Amazon and similar platforms, Prevagen may be sold by third-party sellers. Check seller ratings and return policies before purchasing.
- Check for active promotions. Discount codes, loyalty rewards and cart-level offers can change effective price. See the section below on coupons.
Prevagen at Walmart, Amazon, CVS, Costco, Walgreens and Target
Prevagen is distributed through major national retailers in addition to specialty supplement stores. If you have a preference for a particular channel — whether for convenience, loyalty rewards or in-store pickup — here is what to know about each.
Prevagen coupons, promo codes and discounts
Promotional offers for Prevagen do exist — from retailers, pharmacy loyalty programs and occasionally from the manufacturer. Here is how to find verified current offers without relying on expired coupon aggregator codes.
Any active WellBeUp promotions or coupon codes will appear directly on the product page or be applied automatically when items are added to your cart. Check at checkout for current cart-level offers.
We do not publish coupon codes in this article because codes expire and become misleading. Go directly to the product page for accurate, current pricing information.
Check Current Pricing at WellBeUp →Other places to look for Prevagen promotions
- Prevagen’s official website — occasionally offers manufacturer promotions or rebates
- Pharmacy loyalty programs — CVS ExtraCare, Walgreens myWalgreens and similar programs sometimes include supplement-category discounts
- Manufacturer print coupons — may appear in Sunday newspaper inserts; redeem at participating retailers
- Warehouse club membership pricing — Costco members may find bulk-pack pricing on select SKUs
Prevagen Extra Strength cost
Prevagen Extra Strength — the 20 mg apoaequorin formula — is among the most frequently searched Prevagen SKUs by name. It also contains 50 mcg (2,000 IU) of vitamin D and is available as a capsule. It tends to be offered in both 30-count and 60-count options, which carry different price points.
| Detail | Prevagen Extra Strength |
|---|---|
| Apoaequorin per serving | 20 mg |
| Vitamin D per serving | 50 mcg (2,000 IU) |
| Format | Capsule |
| Serving size | One capsule per day |
| Count options | 30 ct, 60 ct (availability may vary by seller) |
| Current price at WellBeUp | View current price → |
When comparing 30-count vs. 60-count Extra Strength, calculate cost per serving at the current live price before choosing a count. The larger bottle may cost less per serving — but only if the current pricing ratio favors the larger pack. Promotions on either count can change this calculation.
For a full breakdown of what Extra Strength contains, see our Prevagen Ingredients Guide. For safety considerations before use, see Prevagen Side Effects & Safety.
Is Prevagen worth the cost?
Whether Prevagen is worth purchasing is a question that goes beyond price. Here is a balanced look at the factors that matter — without making health claims the product does not support.
- Established brand with transparent ingredient labeling
- Contains vitamin D (50 mcg), which many adults are deficient in
- Three formula strengths offer dose flexibility
- Capsule and chewable formats available
- OTC supplement — no prescription required
- Widely available from multiple retailers
- Dietary supplement, not an FDA-approved drug
- Individual results vary; no outcome is guaranteed
- The FTC scrutinized manufacturer efficacy claims
- A 2024 court order required ceasing certain advertising
- Price may be significant relative to the evidence base
- Vitamin D is available less expensively as a standalone supplement
For a detailed look at the evidence and regulatory history behind Prevagen, read: Does Prevagen Really Work? Evidence & Research Review
For a head-to-head comparison with a competing product, read: Prevagen vs Neuriva: Full Comparison
Prevagen cost FAQ
FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. Prevagen is a dietary supplement, not a drug, and is not intended to diagnose, treat, cure or prevent any disease. Individual results vary. Consult a qualified healthcare professional before use, especially if you are pregnant, nursing, have a medical condition or take medications.
Sources
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1
Prevagen Official FAQ — Formula ingredient facts: apoaequorin and vitamin D amounts by formula. prevagen.com/pages/faq
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2
U.S. Food and Drug Administration — Structure/Function Claims for Dietary Supplements. fda.gov — Structure/Function Claims
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3
FTC — Quincy Bioscience Holding Company Case Record. ftc.gov — Quincy Bioscience Case
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4
FTC Press Release, December 2024 — Statement on FTC Win Against Makers of Prevagen. ftc.gov — December 2024 Statement
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5
21 CFR 101.93 — Certain Claims Made for Dietary Supplements. ecfr.gov — 21 CFR 101.93
